Sales department audit
I identify where revenue is lost, from first contact to close, and provide a prioritised action plan.
I build predictable sales for developers and agencies: strategy, team, CRM and management - without an in-house Head of Sales.
First action plan in 7 days


I am Natalia Kotovich - a Head of Sales by profession. This is not a temporary role or a stepping stone toward becoming a Commercial Director. It is a discipline I have studied and refined for years.
I do not replace the salesperson. I create the environment in which a team sells systematically: I study customer motivation and psychology, inspect the funnel down to individual messages, find patterns in conversations and turn them into teachable standards.
The language of the customer and the market of the team do not limit the system. I have led managers serving Europe, Latin America, the CIS and Australia, adapting the process to cultural context while keeping it measurable and manageable.
I join the business as a leader and take responsibility for the processes, people and numbers.
I identify where revenue is lost, from first contact to close, and provide a prioritised action plan.
I build the funnel, CRM, working standards, reporting and a reliable management rhythm.
I recruit, onboard and develop salespeople, introducing control without micromanagement.
I rebuild scripts and objection handling for your product, market and sales cycle.
Express sales audit
Answer 20 questions about your pipeline, team and customer interactions. Get an initial assessment and identify what needs attention.
We work in short cycles: diagnose, implement, measure and strengthen.
Numbers, team, CRM, processes and the customer journey.
Growth plan, new funnel, KPIs and ways of working.
Training, quality control and the first adjustments.
Team meetings, analytics and steady progress towards the plan.
Leave your contact details and I will get in touch to discuss your current situation and the best way to work together.